Executive MBA Program Blog

Beyond the Promotional Mix: Paid, Owned and Earned Media

Posted by Laurie Dwyer on Apr 20, 2015 8:00:00 AM

I was recently asked this question by a reporter doing a piece on digital marketing:

Do businesses still need a website in 2015? With the proliferation of social networking sites, and more activity by businesses on FB, Twitter and others, do they still need to maintain a website?

It would be so easy to answer “No” to this question, however, it’s not that simple.

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Topics: marketing